Project: Market and Feasibility Studies for new Ride-Hailing Services
Level: Regional & National
Geographical Area: Europe

Ubiquity Consulting prepared market and feasibility studies for the cities of Madrid and Barcelona, commissioned by a ride-hailing company interested in a potential entrance on the Spanish market in both cities.

These strategic studies involved assessing the local legal frameworks and current transport – and especially shared transport – situation, but also proposing scenarios for potential ride-hailing operations deployment.

In a changing and sensitive political environment marked by UberPop’s temporary ban from operating in Spain in 2014, followed by Blablacar’s Spanish court sentence in early 2017 asking authorities to rule on whether their activities were actual transport services or if they were only acting as a social network, our client’s intentions were to define business opportunities and risks in the light of legislations in place both in the Barcelona and Madrid provinces and at national level (legislations in force, taxis and private hire vehicles licensing processes, market regulations and barriers to entry, competent authorities, etc.).

After completing the market study, Ubiquity Consulting focused on the feasibility study and proposed different operational scenarios, taking into account competitors and mobility players already present on the market, economical indicators, vehicles advantages (e.g. using electric vs. conventionally fuelled) and proposing an assessment of risks and benefits for each scenario proposed.

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